Amiik Privacy Policy
 
This Privacy Policy (“Policy”) describes how we collect, share, and use your personal information, as well as how to exercise your privacy rights and choices.
 
Scope

This Policy applies to Amiik’s platform, including the related mobile applications, products, websites, technology, software, and services (collectively, “Services”). Please also read our Terms of Service (“Terms”), which set out the terms governing the Services. As used in this Policy, the words “Amiik,” “us,” “our,” or “we” means the Amiik entity providing the Services to you. Under this Policy, Amiik acts as a data controller or “business” for the personal information we process. This means we decide how to collect and process personal information.
 

Information We Collect & Information You Provide

Account Information: We collect account information such as your name, email address, phone number, date of birth, gender, username, and password.

Profile Information: We collect information you provide about yourself, such as your photo, weight, preferred activity type(s), goals, and level of experience.

Contacts’ Information: You can choose to share contacts from your mobile device or social networking accounts. If you share this information, we will regularly access and store it to help you connect with Amiik users you may know. 

Support Information: We collect the information you provide in connection with requests for support.
 
 
Information From Using the Services

Content You Share: We collect content you share through the Services, such as photos, videos, posts, comments, and messages.

Activity Data: We collect Activity Data directly or through third-party integrations you configure. “Activity Data” is information about the activities you record or upload to Amiik, such as equipment usage, date, time, distance, speed, pace, perceived exertion, power, cadence, and geolocation information. Activity Data can also include health data, such as heart rate.
 
Usage Information: We collect information from your use of the Services, such as group or challenge participation, participation in partner events, and actions you take such as logging in or viewing others’ activities.

Performance Metrics: We generate metrics from your information to help you analyze your performance

Device Information: We collect technical information from the browser, computer, or mobile device used to access the Services. This includes device and network information, log files, and analytics information.

Cookies, Analytics, and Third-Party Technologies: We collect and use information through cookies and similar technologies.

Payment Information: If you make a payment on Amiik, we collect information about your purchase, including the final four digits of your credit card number. We do not collect your full payment card information. Instead, we use Payment Card Industry compliant third-party payment services.
 
 
Information From Other Sources
 
Third-Party Accounts: You can sign up and log in to the Services using accounts with other businesses, such as Google or Apple (“Third-Party Accounts”). If you access the Services through Third-Party Accounts, we will collect information such as your name, email address, profile information, and preferences. To control the information we receive from Third-Party Accounts, you must use the privacy controls in your Third-Party Account.

Service Providers: We may collect information through our service providers, such as when we collect your feedback through surveys.

Other Users: We may collect information about you from other Amiik users, such as when they comment on your activities.
 
 
How We Use Your Information

To Provide the Services

Create and Update Your Account: We process information, such as your Account Information and Profile Information, to create and update your account.

Process Your Subscription: We process information to manage your subscription, including using your Location Information to determine your country pricing.
 
Record Your Activities and Analyze Your Performance: We process your Activity Data and other information to help you record and analyze your performance. For example, we may compare your past efforts or help you set goals. We may also match your efforts against those of other users and to establish leaderboards.

Customize Your Experience: We use information to personalize your experience. For example, we may suggest, challenges, groups on Amiik, users to follow, or new features. 

Interact with Other Users: We facilitate interactions with other users, such as to participate in groups, challenges, or events; find, follow, or message other users; and use additional features to interact with each other.

Provide AI Features: We use and develop machine learning (“ML”) and artificial intelligence (including large language models) (“AI”) to provide features designed to enhance your training and improve the Services (“AI Features”). AI Features include, for example, protecting the integrity and security of our Services (such as detecting anomalies on leaderboards), generating route recommendations, or providing personalized training guidance. Depending on your privacy controls and sharing permissions, we also may use personal information such as health and Location Information for AI Features, for example, to provide you with training analysis and recommendations.

Share Insights: We help users find new ways and places to be outdoors, and understand how others are engaging in activities. We may also share aggregated or deidentified information, such as usage or demographics. 

Contact You About the Services: We may contact you about material changes to our Terms, when investigating alleged violations of our Terms, or with customer support messages.
 
To Assist You with a Request

We use information to provide support in response to your requests and comments. Depending on your request, this may require us to access your account (for example, to troubleshoot or replicate a reported issue).

To Analyze and Improve Our Services

Analytics: We use information to measure traffic and usage trends, understand how visitors interact with content, and make improvements. This may include the use of cookies and other tracking technologies.
Services Improvement: We use information to conduct research, and to analyze, develop, troubleshoot, increase functionality, and otherwise improve the Services. 
 
AI Development: We use information to enhance the quality, reliability, and/or accuracy of our AI Features by creating, developing, training, testing, improving, and maintaining AI and ML models run by Amiik or our service providers. We use aggregated, de-identified information for AI Features where possible for their purpose. 
 
To Provide You with Sponsored Content, Marketing, and Advertising 
Sponsored Content: We use information to display challenges, and other content sponsored by third parties like brands or event partners.
Marketing and Promotions: We use information to send you content about our Services and suggest or offer you promotions, trial offers, features, or activities. 
Targeted Advertising: We advertise our Services through third parties, and may use cookies and other tracking technologies to support targeted advertising and serve relevant ads.
 
To Protect You, Others, and the Services

We aim to protect users, enforce our Terms of Service and promote safety. We use automated tools, device information, log files, and other information for these purposes. For example, we seek to detect misuse and bad actors, and to remove content that violates our Terms, such as hate speech or spam. We reserve the right to review accounts and user actions to ensure compliance with our Terms, and we can suspend or terminate accounts as a result. We may also process your information when we believe it is necessary to prevent serious harm.

To enhance safety and privacy for our younger users, we use your age to help confirm that an user is old enough to use Amiik, and to help provide an age-appropriate experience.
 
To Conduct Public Interest Research

We may process information for research aimed at improving public safety, health, or wellbeing.

To Manage Legal and Regulatory Obligations

We may use information to manage or respond to demands or obligations related to the law, government entities, or other regulatory bodies with respect to the Services.


How We Share Your Information 

We may share your information as follows:

Information Visible to Others
Your information may be visible to other Amiik users and the public, including in search engine results. 
Subject to your privacy controls, your information, including parts of your profile, username, photos/videos, information and content you share users you follow and who follow you, groups you belong to on Amiik, your Activity Data, the devices you use, your online status, and comments you give and receive may be viewable on Amiik or to non-registered users.
 
Service Providers
We may share your information with third parties to support, improve, promote, and secure the Services; process payments; or fulfill orders. These service providers only have access to the information necessary to perform specified functions on our behalf. We require them to protect and secure your information. 
 
Third-Party Services 
You can choose to share your information and content with third-party apps, plugins, or websites that integrate with the Services, as well as with third parties who work with Amiik to offer an integrated feature, such as a challenge sponsor, media streaming, or tracking device. Information you provide to these third parties is subject to their terms and policies.

You can also share your information (including Activity Data) via text, email, or on social media applications. Activities you share to other social networks may be viewable on those platforms, and may include your location information.
 
Partners
We may disclose information with partners, such as those sponsoring or organizing an event or group that you participate in, when you agree or direct us to share such information. We may also disclose information to marketing partners or third-party advertising networks to promote our services (with your consent, where required). We may also disclose information through the use of cookies and similar technologies.
 
We may also license or share deidentified or aggregated information with third parties to help our partners understand more about users, including the people who use their products and services.
 
 
Corporate Affiliates, Subsidiaries, and Acquirers of Our Business or Assets
If Amiik becomes involved in a business combination, acquisition, securities offering, bankruptcy, reorganization, dissolution, or other similar transaction, we may share or transfer your information in connection with such transaction.
 
Legal Requirements and Prevention of Harm
We may preserve and share your information with third parties, including law enforcement, public or governmental agencies, or private litigants, within or outside your country of residence, if we determine that the law compels or reasonably requires such disclosure. This may include responding to court orders, warrants, subpoenas, or other legal or regulatory process, or disclosures that are otherwise permitted by law. 
We may also retain, preserve or disclose your information if we determine it is reasonably necessary or appropriate to: (1) prevent death, serious bodily injury, or other significant harm; (2) address issues of national security or other issues of public importance; (3) prevent or detect violations of our Terms or fraud or abuse of Amiik or its users; or (4) protect our operations or our property or other legal rights, including in connection with actual or potential litigation.
 
Cookies and Similar Tracking Technologies
We collect, use, and disclose information through the use of cookies, tracking pixels, SDKs, Google Analytics, and other third-party tracking technologies for security and authentication, to understand and improve your experience, perform analytics, inform and serve relevant ads, understand how you interact with ads, and allow you to navigate and use our Services.


Your Privacy Rights and Choices

We provide a variety of privacy controls to manage your information. We encourage our users to adjust their controls to align with their desired experience.
 
Below are privacy rights that may be available to you under applicable laws depending on where you live and subject to potential limitations and exceptions.

Access and Portability: You may have the right to know, and request access to, the personal information we collect, use, share, or otherwise process about you. You can access much of your information by logging into your account.
 
Rectify or Correct: You may have the right to correct inaccurate information. You may correct, amend, or update Profile Information or Account Information at any time by adjusting that information in your account settings. 
Restrict or Delete: You may have the right to restrict or delete personal information. You can restrict or delete much of your information through your account, such as deleting content like photos or videos you have posted, or deleting your account. Once deleted, we cannot reinstate your data, including your account, activities, and place on leaderboards. Following deletion of your account, it may take up to 90 days to delete your personal information and system logs from our systems. 

We do not have control over content you have shared directly or publicly with others, such as photos or videos on other social media platforms, or that others may have copied. Search engine results may also display your public profile until the search engine refreshes its cache.

Revoke Consent: To the extent we rely on your consent to engage in certain processing, you may have the right to withdraw that consent at any time. Please note that the withdrawal of your consent will not affect processing done previously based on that consent.

Automated Decision-Making: We sometimes use AI Features and automated decision-making to analyze your personal information, as described above. But we do not use these technologies for decisions that have legal or similarly significant effects on you.
 
 
Children's Privacy

Our services are not intended for, nor directed to, children under 13 years of age, and we do not knowingly collect personal information from anybody under 13 years of age. If you are under 13 years of age, do not use the Services.
 

Additional Important Privacy Information


How We Protect Information

We implement measures to manage your information securely and consistently with this Policy. We maintain administrative, technical, and digital safeguards that are designed to protect against unauthorized use, disclosure, or access to personal information.

Retention of Information
We retain information as long as needed to provide the Services, subject to our legal obligations. We generally keep information associated with your account until you delete it or we no longer need the information to provide the Services. In making these determinations, we consider the amount, nature, and sensitivity of the personal information, the purposes for which we process it, whether we can achieve those purposes through other means, and applicable legal requirements. 

Cross Border Data Transfers: If you are located outside of Canada and choose to use the Services or provide information to us, you acknowledge and understand that your information will be transferred, processed, and stored in Canada.
 

Privacy Policy Updates

Amiik reserves the right to modify this Policy at any time. If we make changes to this Policy, we will post the revised policy and its effective date on our website. If we make changes we deem to be material, we will provide prominent, advance notice. If you object to any changes to this Policy, you should stop using the Services and delete your account.

If you have any questions about your Privacy and Choices, please contact us.